Friday, April 11, 2008

It's Not Easy Being Green

Yesterday I attended an event at the newly renovated Bently Reserve. I am reminded of what a beautiful venue this is! In this 85-year old majestic and stately structure, Jon Retsky of Got Light and Neil Adams of Blueprint Studios designed a very contemporary, airy, fresh feeling. Hot lighting punctuated with cool, white leather seating areas surrounding a custom-made 360-degree bar in the center of the room created drama and intimacy. McCall's fabulous catering added to the opulent and festive mood with groaning boards of sushi, caviar stations, passed hors d'ouevres- one tastier than the next. A fun time was had by all. Thank you Vivian Perez, Events Manager, for your kind invitation!

But what is so noteworthy is that such a beautiful place, with all of the latest technology in the conference center upstairs, is GREEN. This doesn't just mean that the floors are made from sustainable Brazilian cherrywood forests. Being certified Green entails a deep commitment to use 75% recycled materials in construction, to reduce energy consumption, to diligently recycle, and to serve local organic food from local green caterers.

I had a chance to speak with the modest, nattily-dressed Chris Bently, owner of the Bently Reserve. He is youthful, cultured, has a droll sense of humor, is unpretentious and has a great joie de vivre. He owns several historic properties around the Bay Area, all operating under strict green business practices. It is refreshing to see that what's good for the environment can also be good for business. It may not BE easy being green, but with a great sense of style, Chris Bently makes it LOOK easy.

No comments: