Wednesday, May 10, 2006

Extra! Extra!

Extra! Extra! Our latest press release is out. You can view it at...

The power of the web never ceases to amaze me. After 24 hours, our press release was picked up 465 times by media outlets, and at least 30 people were serious enough to print it or download the PDF file. And, no, it wasn't Mom who ran off 30 copies to have bragging rights with her friends.

As we anticipated, 75% of the hits came from Yahoo News and Google News. We also have a window into which search terms were most popular. Someone was looking for an event planner and I hope she found one in Jubilee Lau, one of our favorites who was liberally quoted in the press release.

I read an interesting article about the new rules of PR. You can reach clients directly through the web rather than having to go to the press which first filters information and then releases what they choose. This changes everything about how you write, optimize and distribute a press release. We're not in Kansas anymore, Dorothy.

If you're wondering how to optimize your press release, here's some information.
How to Increase Traffic to Your Website Through Optimization

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